Re: Subliminal Messages

I think that subliminal messages aren't as effective as a successful brand campaign with a concept or message that will stick.  The Subtle Power of Hidden Messages by Wolfgang Stroebe suggests that "subliminal messages are similar to how our surroundings color our choices, without us consciously realizing it.  Subliminal messages hold control over our behavior the same way" (The Subtle Power of Hidden Messages. Stroebe, Wolfgang, Scientific American Mind, 15552284, May/Jun2012, Vol. 23, Issue 2).  While a subliminal message immediately causes our mind to sway in one direction, I don’t think this effect will work well long term.