While good design always has a place in the market, I am disturbed by the excessive use of design to sell multiples of the same basic item. For example - Kleenex boxes. I understand the custom look of the products makes it easier to disambiguate from the competition, but for the consumer, wouldn't this just look like a silly reason to mark up the price of a necessity?
Now, according to this article, you can even design your own Kleenex box online. They suggest creating it as a gift, or making your own decorative items out of it. Now I don't know about you, but when it comes to Kleenex, the first word to come to my mind is "disposable." If you want to hide your tissues, leave them in the pantry, or the bathroom. But paying $6 + shipping + the possibility of creating work for their company for free, putting a fellow designer out of work and/or lowering the salary rate for designers in that company just seems ridiculous.
Yes, customized design is a nice thing to have access to, but putting design into the hands of the untrained and telling them they have the ability, given the appropriate software, to be the same as any professionally trained designer... well, it just seems to undermine everything I've learned in this program so far.
P.S. If I wanted to customize my tissue box, I'd just print out on label stock, or on regular paper, and tape it on.
2 comments:
Oh Jill, this made me laugh out loud. I sometimes find myself staring at the plethora of tissue boxes in the grocery store, for way too long, trying to decide on which design is the least terrible to spend money on. Kleenex has put out some decent "patterns" over the years, but most of them make my eyes hurt!
Aaah, you beat me to it. I'd have to say when I first saw the redesign of these tissue boxes I upchucked.
I mean really...it's a box of Kleenex for goodness sake. Not that I don't enjoy a nicely designed box of disposable tissue but, now I find myself having to examine the box sets prior to purchasing to see which box I will enjoy the most, which matches my lifestyle, etc. the fact that the matter is the box will just get thrown away so I really shouldn't put a lot of thought into the purchase - but I do.
In my honest opinion, I think the makers of Kleenex may have gone overboard with this. I was cool with the simple box treatment.
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