Wednesday, September 12, 2012

Re: Enroll UX 2014: User-Friendly Design

I really love that things we used to take for granted as complex, ugly, difficult, etc. are finally getting an upgrade for user interaction. I love depositing my checks with photographs, and as such, I have just added one banking institution for the love of their UX!
Simple is a new face for The Bancorp Bank, and it seems as though its sole purpose is usability, and their main focus is beautiful design! You can request an invitation, and if you are accepted, you'll receive a beautiful laser-cut corrugate envelope in which a laser-cut card will be mounted behind your almost completely white new card. All transactions are online and done in simple language. If you click the link above, you'll see what I mean.
Their password system is a three word phrase. As they mention - easier for you to remember and more difficult to crack!
Their mobile app, their info graphics and their website enhance the user experience, as does enroll2014. They both have similar feeling websites, and seem focused on user understanding, which is a  really nice change for two professional arenas that have traditionally been completely dull!

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