Apologies to the class if I posted too early. The posts on subliminal messaging and overdesigning reminded me of U by Kotex. I can see the appeal of bright packaging to the younger consumer, but in my opinion, these products are meant to be discreet and disposable. This commercial makes fun of the subliminal marketing techniques used to sway impressionable women. Similar to the graphic tissue boxes, colored toilet paper is another novelty that is design overkill.
2 comments:
I wonder what the studies look like/Are they successful in this practice of over-designing? Does it reach the audience they had intended to sell the product to? I'm always curious to see the numbers- to know just how many people and who's actually buying these products. I admit that I am drawn to the over designed packages, but more often than not, I go for the more "practical" product. Whatever the design is should attract me to actually buy it- not just look at it.
Thanks for sharing.
Karen
oh no! Colorful toilet paper!! That is almost as bad as the coupon toilet paper seen here
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