Wednesday, September 5, 2012

RE: First! A Note on Authenticity

I stumbled upon this website for a consulting firm based soley on Authenticity. It's name--Authenticity, A fresh consulting affiliate.

http://authenticity.net/authenticity.html

I actually laughed when I read the name. Authentic, I guess. The website is creatively developed and extremely user friendly. The pictures go exactly with what the words mean. Balance = a pile of rocks balancing on each other. But then I looked into the actual meaning of the content they were listing. It's pretty simple. Straight to the point. It explains the meaning of authenticity. The importance of haaving it. The success of what will come to you if you follow their lead. In fact the opening page is an advertisement for them. It asks the simple question "Brand Anxiety?" and lists their phone number along with other little tid bits of information. Overall, I think it's a site that many could find useful. Maybe you don't want to give them your business, but at least go there, answer the listed questions, and maybe you can find a cure for your brand anxiety to become more authentic.

P.S Please pay attention to the Authenticity logo in the left hand corner. haha

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