The day this ad ran, subtlety died. Sex is implied pretty obvious. (I mean you would have to be an idiot to not get it.) Needless to say, this campaign did not last long. It offended too many people. It's not just the imagery that has sexual messaging, the copy takes it even further. If you can't read the text at the bottom it says:
"Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce."
I don't know about you, but this messaging makes me NOT want to eat at BK.
No comments:
Post a Comment