Tuesday, September 25, 2012

Re: Subliminal Messages: Fact of Fiction

I, too, find it hard to believe in ALL of these findings being on purpose. Do I think every now and then you get a few wise guys on the animation team or a few jokesters behind the photography? Sure, it's inevitable. What I don't believe is that any of it really does anything but create hype. If you look hard at something, you can make it look like something else. Kind of reminds me of a childhood game involving clouds. Not to mention, what's the point in wasting time trying subliminal messaging in the hopes of people getting it. Advertisers know very well that direct response targeting is much more efficient. Might be fun though to start burying some messages into my work...although something tells me if the C-suite picks up on it, I might be pushing papers in the near future.

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