RE: Subliminal Messages: Fact or Fiction?

Most of the examples on that site are just using sex to sell their products, which frankly, isn't very subliminal at all. I don't know if I believe that words on the sides of ice cubes really make a difference, but I like Keia's point about recalling certain times in our lives as a way to appeal in a not as overt way. I'm not sure if these constitute subliminal messaging, but the feelings generated by the ad are more than the just an urge to buy something because of what it will do for you. Rather, the urge to buy that something comes from the feeling that you perceive you will get purchasing that object or the way the commercial helped you build some sort of bond with the idea of the object. Interesting stuff. The Burger King ad was just distasteful. Seriously? In 2012, we're going to just be blatant about it? Get more creative BK!