From the other answers I see on here it seems like this is a
challenging question but I’ll give it my best shot.
For me design should not be about how you personally express
yourselves it’s more so about how your design communicates a problem or the solution
to the problem. Aesthetics while visually appealing do not communicate the ultimate
goal; it’s just a speck in how I need something to function and without the
ability to function properly the design is crap (for lack of a better word).
The core of what we do as designers to solve a problem. Of course we all want
to make a design visually appealing and we all want to make it different from
other designers but what good is it if something looks nice but the ability to
function is not there. As designers we are the gap between the needs of the people
and their understanding of how business communicate with the world.
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