Re:Rebranding Disaster

As we all know, rebranding is more than just a logo change. When Comcast renamed itself "Xfinity," in hopes of Comcast subscribers forgetting the years of being overcharged and neglected from a Customer Service standard, the design world must have sighed.
Now mind you, they are still Comcast. Xfinity is just the name for their triple play service packages, forcing users into phone, internet, and cable to get the best deal.
The rebranding was a fail, though its become an accepted name over time, because the consumer wanted to know what an "xfinity" was, and comcast failed to inform their audience successfully. This also failed to do what Comcast hoped to, which was take away the known customer service issues from their brand and drive sales. Xfinity tends to be referred to as Xfinity from Comcast, leading right back to the initial issue.

As for brands I would want to redesign? Anything that currently uses Papyrus in it's logo.