Wednesday, October 24, 2012

Project 2 Comps

Hey All-

I will not be in class tonight, so I was wondering if you would provide me feedback on here. My company is the nonprofit BARCS (Baltimore Animal Rescue & Care Shelter). My new idea for BARCS is a mobile vet van, Rescue Rover, which will travel around the Baltimore area only. This van will differ from competitors in the area because it will be 24 hour emergency service with no appointment necessary. Services are free if you offer BARCS a small donation. I wanted the van to resemble the simplicity of a human ambulance. Here is the van vector:

I created a mobile ap for the service. It allows pet owners to request a service from Rescue Rover, then track the van using geolocation. The ap will inform the user of the arrival time and how far Rescue Rover is from your location.


Finally I have a mailer or print piece. It will be mailed to pet owners who have previously adopted animals from BARCS informing them our their new mobile vet, Rescue Rover. It is difficult to see on this white background, but it will be cut out as the paw print.

Have a great class everyone, Heather.

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