I remember that Gap logo fiasco so clearly...Before the change, it didn't incite any kind of emotion in me towards the Gap brand, but when they changed it, it did. I'm not sure why, but it just seemed very out of character for the company. I don't know if it was just the notion of change that made everyone cry out, but it wasn't received well.
As far as logos go, I hate the most recent Olympic logo. I think it us ugly, unclear, and bulky, and looks like crappy grafitti art from 1990. I would say I'd redo it, but who can say if I'd provide something any better. As far as great logos go, i don't have any particular favorite. I have to say that I am, however, drawn to wine and beer logos, and not just because I love the product! I just think that branding is obviously so important to a product like that especially when there are several versions under one brand, and they make it look cohesive but still different.
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