My first thought of a rebranding disaster was Radio Shack's attempt to being cool, by changing their name to "The Shack." By taking away the word "Radio," I feel like the company has lost that connection it had with it's audience, and the products that they sell. I'm not a big fan of AOL's new logo, as they have added a period at the end of AOL, as well as a unique background image behind it, each time it is used. That being said I would rebrand AOL's logo and eliminate the period and background, because it is not consistent and it could possibly confuse their audience.
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