Re: Rebranding Disaster

At the risk of sounding like an old curmudgeon, for a society to go bat shit over a corporate logo change (e.g. the very loud backlash and subsequent switch-back of Tropicana's and Gap's logo) has to be a sign of a culture entering its terminal stage (surely, consumers have more pressing matters to attend to). I doubt this kind of stuff was news before the 1960s, but if someone knows of a pre- Mad Men era branding controversy, do tell.

Adding to my grumpiness over the matter, a marketing friend of mine sent me this link to famous logos re-imagined in Comic Sans imagining I would share in his hatred for the font since I can come off as a bit of a type snob.


Logos have become so culturally important to people and Comic Sans so hated that I've secretly developed an admiration for the font since joining this program. I'm not at the point where I'll use it but I'll certainly tip my cap to anyone or any movement that has the balls to push Comic Sans towards mainstream commercial territory.

Perhaps future generations of punks will use it to shove it in our snobby old faces for hating on it so much. Now I'm imagining my rebellious, hypothetical children looking through my portfolio and making fun of me for using Futura and Baskerville all the time.