Rebranding Disaster...

I love this topic. In Season 2 of The Wire, Stringer Bell and Co. gave us a perfect example of how productive and sales generating (or poorly in a Karmic sense) re-branding any product can be. While they were selling drugs, simply re-naming the poor quality "bin Ladin" as "WMD" moved the product.

Blackwater, a security contractor, infamous for shooting down 17 unarmed Iraqis in a market, renamed and rebranded itself as Ze (pronounced "Zee"). While the logo is much more corporate and "designerly", no one knows how to pronounce the new name. Also, the founder has been implicated in the murders of two  people who were cooporating in an investigation of the Company formerly Known as Blackwater.

On second thought, maybe this is a delightful re-brand and a thought provoking conceptual idea...