Wednesday, October 24, 2012

RE: Rebranding

The first rebranded logo that came to my mind was the Orioles bird. To celebrate the twentieth anniversary of Camden Yards, a retro cartoon bird was created. I was under the impression that it was a return to the original logo, but according the Orioles website, it is actually a new design that uses elements from the 1970 and 1983 versions. I prefer the logo that looks less cartoonish. Something about the retro bird reminds me of Family Guy although I understand the reasoning behind reminding the fans (and loyal customers) of when the team was doing well. Maybe that memory brought more tickets and wins this past season.
 
 


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