Re: Rebranding

The first rebranding that stuck out in my mind was Tropicana. I have to agree with Elizabeth, the first time I saw the new branding I thought it was the store brand. I am not sure why they decided to rebrand but if I was in the store looking for Tropicana, I would never think to pick that box up and put it in my cart. I think that Tropicana probably lost a good amount of customers which is why they went back to the old design. People might not notice design when it's all they know but as soon as it changes it's the first thing they have something to say about.