Tuesday, October 23, 2012

Re: Rebranding Disasters

They are part of Delta now, but when Northwest Airlines redid their logo I was sort of apalled. The original was SO much more clever...




The new one didn't even look more modern than the original.




And the one that has always bothered me is Verizon. It's sort of like the visual equivalent of mixing metaphors, in my opinion. Where do you focus?

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