Re: Rebranding Disaster

Kathy Harvey of Harvey & Daughters, talked to my Word & Images class last semester. Her company had recently done some rebranding work for Phillips Seafood Restaurants.

The originial logo:

The new logo:

 H&D also did some packaging design for the company to update the design.

I think that redesigning and updating a logo for a company that is well-known to the public can be tricky. Sometimes loyal customers get upset when extremely noticeable design changes are made to certain products. Tropicana is an excellent example of this. In Phillips case, however, the logo is similar to the original logo. It's just a touch less ancient looking. The packaging is also cleaner and simpler. I think the redesign was successful.