Monday, October 22, 2012

re: Rebranding Disaster!

I know you asked for a fail, but I wanted to share a success in my eyes:


This is a really nice job of updating a logo without losing brand integrity. 

If I had the ability to rebrand any logo, it would be for IKEA. 



Their logo just doesn't do justice for the brand of the store. I would want to see something a little more hip and modern. And the primary colors just aren't working for me. 

1 comment:

silent.john said...

Some truly wonderful work on behalf of the owner of this internet site , perfectly great articles . names for companies