I follow everything
on this list, but am continually surprised when I see these “sins” in the work
of fellow designers. Everything on this list is valid, but there are a few that
are dependent upon what style publication you’re following. APA dictates that
you indent the first paragraph, even this first one, and the legal profession
is adamant about two spaces between sentences (and don’t get me started about
how much they love their justified text, BOO).
One thing on this list that I am kind of lazy about is using
prime marks instead of quotation marks when I’m using a sans-serif, but after
reviewing this list, I actually went through my latest project to make sure I’m
using actual quotation marks.
One thing I’d add to this list is to choose either indenting
your paragraphs or putting a space between them, but don’t use both.
And the
second?
Designers talking to other designers should definitely say typeface,
not font. Obviously, the popular, however inaccurate nomenclature is “font” and
when speaking with non-designers, I’ll use it, but give yourself some cred and
use the proper name. Read more here >> http://www.aiga.org/theyre-not-fonts/
I’ve also noticed that a lot of designers don’t hang their
punctuation into the margin. (Window > Type & Tables > Story >
Optical Margin alignment). The first few times I sent some items off to our
local printers, their in-house designer kept emailing me to ask if it was a
mistake. I suppose I should send them this list…
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