Saturday, November 24, 2012

Re: Packaging Design

When I was in Words and Images, I found Help packaging online. I just recently saw an actual ad for these remedies, but have yet to see them in the store (I guess they are available at Target). The packaging goes along with the premise that more is less--essentially the company's motto. It's simple, one color for each type of medication, with a clear description of what problem that it will help you solve. You don't even have to pick up the box and look at it to figure out what it does. It's really just quite pleasing in almost every sense. Packaging like this cuts back on confusion in a sea of usually pretty confusing packaging. Medications come in all variaties, and it can be hard to wade through all the options and types and figure out what they do. Help breaks this down to just the facts. Also, this simple, clever design is also present in their website. It's just lovely--and especially pretty hilarious if you click on the items that aren't real medications. 

Here's the question about they're newest product (I'm nauseous): Can you use nauseous to describe yourself? OR should you use only nauseated to describe yourself? I was under the impression that one should not use nauseous to describe themselves because then they are really saying that they make others sick. However, a cursory look at the internet shows that the wrong usage is more popular than the correct usage, so maybe I should just get over it. 

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