Re:The Power of Persuasion

Campaigns that I find especially effective are campaigns that involve drinking and driving. I think those campaigns are most effective because they play on our heartstrings and we can draw a personal connection from them. We can all remember a time we said “I’m only buzzed”, “I’ll take the back roads” or that “I just live up the street” and that’s what makes it effective for us to relate too.

I think the method of making a campaign less boring or difficult for the audience your trying to reach is to make it simple or shocking for them. I think the best way to get someone’s attention about a subject they find taboo is to make the information unique to the subject matter, which I know is hard to do.

For example you mentioned a recycling campaign you are working on and that’s a subject matter that we all know about but still might ignore when throwing away trash. To draw the attention of someone I want to make throw away trash in the right containers. I would make the recycle bins into the shape of the mouth of the potential animal that could eat it. It draw awareness to the people who are going to be throwing away trash saying that if you don’t separate your trash you are the direct cause of this animals potential death or destruction of the environment.

Another campaign I find effective is the Always #likeagirlcampaign. Like the MADD campaigns for drunk driving the like a girl campaign helps us to relate to a subject matter that we look at in a certain light. Although we don’t believe that saying you hit like a girl or throw like a girl is offensive. The campaign introduced to the people watching that saying those words have a direct correlation to how we think about the way women and girls do things.

Here is the video for the campaign.

Here is another interesting campaign you should check out.