Re: The Power of Persuasion

Kim- what a fantastic topic for discussion! I have read or scanned through most entries, and it is interesting to see what designs are noticed. Some really great ones I loved, but had never seen before included Monique's blog with the "When did he stop treating you like a princess" campaign. Maybe mine will not be as memorable, but I have had some kind of emotion over the following campaigns, whether good or bad.

The first is an advertisement really, but it always scared me driving by it because of the glowing eyes. Don't get me wrong, I enjoy a Raven's game (Orioles is more my speed), but I was in awe of this
3D-design, yet frightened sometimes. If you have driven on 95 going south through the Fort McHenry tunnels, then I'm sure you may remember this from last year.

Next is another billboard that I currently pass everyday driving home from work on 895. It attracted my attention right away. While I have been working on not texting in the car... this actually helped a great deal. I suddenly have this image seared into my head every time my fingers begin their twitching sensation to send a text.

Lastly, I saw someone blogged about Absolute Vodka. This rang a bell and reminded me of the Smirnoff commercials on TV.  After watching these commercials just once, they have stayed with me. Even though I know what is going to happen, I always have to watch. Honestly, they make me giggle a little with the woman's antics (maybe due to my goofy nature). While other campaigns do remind the public to drink responsibly, the way it is shown in this commercial, I think its quite genius.

In the campaigns I have shared, each one has stuck with me in one way or another because I have been able to relate some how (excluding Ray Lewis and his glowing eyes). I can not begin to imagine how these were thought up! However, I believe all campaigns today have to an element of the unexpected, to draw the audience. This is of course, a constant challenge turning something boring into something awesome - one I am still trying figure out! As I continue to develop project 1, I am pulling inspiration from work where my employees are young adults starting college. It is very interesting what they have to say, words/phrases that I used to use, now having completely different meanings. Other avenues for inspiration comes from youtube videos (my sister who is 16 shares quite a few with me) and searching for similar campaigns.

**Photo credit of Ravens' billboard goes to Pat Gavin**