Great topic, Jen. I hope to hone my process during this class. The first thing
I thought about while I was driving home on Thursday after class was, “I have
to determine the process ALL BY MYSELF.” In my previous classes, the steps have
been dictated to me. But I feel like I’ve learned enough that I am ready to go
it alone!
There are two steps in the process that I think are really
important – before design even starts: research and the creative brief. For me, it is critical to spend time considering
the context of the project and trying to understand what the client is hoping
to accomplish and who their audience is. But, it is hard during this time to really be open minded and not get
stuck on an idea.
However, you can’t always discount the first idea. In this
video, Paula Scher discusses how she usually gets things on the “first or
second crack” and how she designed the Citi logo on a napkin before she even
left the first client meeting.
On the contrary, there are some really great tips in this PBS OffBook video about logo design, including the many iterations of the OffBook logo. The video does a great job of capturing the questions you should ask while you are experimenting. Does it have the right tone/meet client needs/timelessness/workable at all sizes, ect. FYI - it is a 7 minute video. But action-packed :)
Thanks to all who posted blog links – these are fantastic to
get inspiration and learn new tricks.
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