Thursday, September 25, 2014

Re: Choosing Type

These are all really great resources for identifying and finding high-quality typefaces that work for projects on multiple levels. I feel like after a while, you start to develop a pretty serious type arsenal, based on your own designing preferences and style.

Right now, I will usually go to my list of 10 to 20 typefaces that prove to be really strong and versatile. This also sort of becomes a thread between all of my very different design pieces. Some of my favorites are Avenir, Rockwell, Gotham, Perpetua, and Caslon. And as Ali mentioned, it is very easy to get in a rut where you are seeing the same typeface over and over again. I find that by having a lot of loves, instead of one specific favorite, they tend to last a lot longer without wearing out (a little more disturbing way to put it, now that I've read Katie's piece).

For project one, I actually stepped a little bit out of my comfort zone because I chose to match my typefaces to the brand's identity. This meant that I had to figure out what they used, and then find the same or similar typefaces - leaving my entire collection of lovely typefaces to sit this one out. However, through this process I actually found two fantastic new typefaces that I will most likely use again. So, in designing, it is definitely good to have your go-tos but it is also good to remember that there are so many other options available!

On a quick side note, one of my biggest pet peeves in design is trendy typefaces. Just keep thinking versatility and longevity!

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