Re: The Power of Persuasion

I am not a big fan of the SPCA ads myself. I can not stand the depressing music nor seriousness in the video. Matching the tone to the audience is a big obstacle for me as well. Especially when it comes to not knowing what your audiences are aware of. I think a lot of ads that are successful in my opinion are the ones that are straight to the point with a hint of edge, wit and fun to give you portray your message.


Here is a video ad of the Samsung vs Apple vs Microsoft.  I think this concept was genius! Considering a lot of people debate about this topic daily. It has edge, it has humor, it has facts and it caters to a very diverse group of people. 

As for Project 1 the strategies I'm gearing towards is using my research family oriented activites. I really wanted to cater to family and the interaction with both children, youth and adults. I want something that will catch the attention of both young people and adults and that is where the fun and edge come into play.