I thought I liked type. Then I read Jen's post :) Just kidding - thank you all for these resources. Hype for Type seems like a place where I could spend hours. I think I just did.
Anyway, I choose type by thinking about what characteristics would help define the tone and communicate the message of the project. Then I find examples or look closely at the "sample" on the type menu. Then I make a document dedicated to type and try a key phrase or sentence in several typefaces.
The issues I struggle with are mixing type and leading. One thing I try to consider is the overall form of a block of type - what texture or effect does it provide. Is it too stripey or too tight?
I find that the books I used for Type 1 make excellent resources for recalling the basics. Ellen Lupton's Thinking with Type always inspires and teaches with the friendly style and her "Type Crimes".
http://www.thinkingwithtype.com
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