After that's all squared away, I start brainstorming ideas, researching current trends and doing some sketches.
Some factors that I consider before designing is taking account to what the clients needs are. Or if it's for a project, then I'll consider the guidelines of what it must have. I also make sure that I am capable of actually doing with all the proper software. For example, will it need java script or video. Will the site need to be fully interactive with moving images and audio etc?
For layout and type, I determine that when I'm researching the trends and making sure it fits within the clients needs. However, I'd make sure to use web based fonts. There's tons of websites that have templates that you could use for inspiration.
I'd also consider the type of content that will go on the site and the website content management. Wordpress and drupal have awesome templates that you could use for pretty much anything.
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