Wednesday, September 3, 2014

Re: Experimentation & Process

Hey Jen!

It's strange--logos make the wheels turn in my brain; unlike page layouts I find that they do not intimidate me. Whenever I see a logo I begin thinking of various ways that it could be done differently. Sometimes this leads to doodling, other times random mishmashes in my head that flow together like Rain Man (okay, maybe not Rain Man, but you get the picture).

That being said, I think it would be best for me to focus on my process when it comes to magazine layouts, as I find them most daunting:

How are you feeling about your process?

Magazine layouts terrify me. For some reason I never seem to think outside of the box and end up producing boring layouts that fit into a straightforward grid. I believe my biggest issue is that I have no clue how to break the grid that I am given. In a classroom setting surrounded by great designers, I find myself constantly saying "Why didn't I think of that??"

What designers' processes have you come across that you admire?

While there is not a specific designer that I admire with regard to magazine layouts, there are types of layouts that inspire me and those are two page spreads that include splash pages:







Each of the layouts above utilize both pages in their entirety seamlessly, which I strongly admire. The manner in which the text and image is treated allows for both to play well, making sure that one does not detract from the other.

What techniques for experimentation do you use/have you used that take your work somewhere unexpected or interesting (even if the ultimate design was different)?

Research, research, research! The phrase "Magazine Layout Designs" and variations of it are constantly entered into both my Google Image Search and Pinterest (which has great ideas, might I add!) Seeing other designers and their ideas help with my personal process of collecting and creating my own.

If you're like me and sometimes find you've limited your own ideas, how do you break out of that?

--See above--

Thanks for making this post--it really help me understand my own process and open the door to any help from those who read this!

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