Type is one of the elements that can make the design or break the design. When I'm designing and working with different kinds of typefaces, I start thinking about the fonts in the early stages. First, depending on the project, I see what the type trends are for that particular project. That way, I'm not using a face that's totally unheard of. Also, when choosing a type, I take in consideration the audience. I have to make sure that the type will fit the needs of the audience. I would have to pay close attention to the serifs and sans. Another important aspect is to look at the x-heights, ascenders, descenders the stems and so fourth.
Each face will have some sort of references, whether it refers to a time period, particular design era etc. A lot of times, I'll see beautiful type and I don't know who created it or the name of the face. I try to find similar fonts that gets the job done. There's tons of sites that you can use including dafont, font squirrel, font space, font shop and even 1001 free fonts. Also in the computer lab, it has a database of plenty fonts that you can download for free.
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