Great post! I never realized how important choosing the correct type was until I enrolled in the Typography course at the beginning of the program. For one assignment, Allison had us pay special attention to those ads and products that misuse type. IT WAS EVERYWHERE. Ever since then, I have paid special attention to the decisions that I make with regard to type and the message that it presents to my audience. That being said, I have answered the following questions regarding type and my choices:
How do you know how to choose the correct type to convey the feeling or message you are trying to get across?
I try to decide what message I am attempting to convey in prior to utilization--am I trying to make the reader happy, sad, convince them of something, etc? Once I've made that decision then I research successful examples.
If you are inspired by a piece that uses a type that you love, how do you find the name of the type if they don't provide it?
This has to be the hardest part in research. Most recently I fell in love with this script-like font that I had seen EVERYWHERE--ads, magazines, etc.--but could not find the name no matter how hard i searched. I ended up taking to Google and using my SEM skills to search phrases/words in order to find the name [new, bold script, etc.]. While that may not always work, it did the trick in that case and I don't neglect the option when searching.
Where do you find type for your projects, besides the lab?
I search free font sites for ideas to use, such as DaFont.com
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