Choosing type has to be my favorite part of the process although I am far from an expert so I will definitely go back to Jen's post. I agree with Katie in that you just get a good feeling when you have the right type. It's just like choosing the right color. I feel like what really makes or breaks the right type is how much time you've spent searching. Type studies are crucial because it allows you to compare until you've selected more than something that looks good, but a typeface that functions the best. I usually reference Myfont . I explore the sale section first and then browse by different characteristics like time periods, age related, script type, etc. It usually helps me to choose the type before an image so that I'm sure the words carry the weight of the delivery and the images are used to anchor the message.
I feel the best way to get to know type is simply through repetition. The more you use it, the more you'll recognize unique characteristics. It also helps to find a few typographers that you love and mimic their styles until you discover your own. Although not primarily typographer, I've grown to love the work of Paula Sher who is known for her work with Maps and
I don't have any new pointers that hasn't already been shared, but as a tangent, I've really become fascinated with lettering. I hope to find the time to practice this art form after graduating. For me, it seems when all else fails, drawing your own type gives more character than any font family… and it does not have to be perfect. This is of course, only for display type.
Overall, I feel like type needs to direct your emotions. It can scream at you, or communicate very softly. They move almost like music notes and can feel very poetic. If the intended audience does not get that specified feeling, then its, of course, the wrong choice.
No comments:
Post a Comment