Re: The Power of Persuasion

I love looking for clever advertisement. Outdoor ads are my favorite––particularly billboard design. Most of the viewers are driving, so the designer only has a few seconds to grab their attention. You can’t add a lot of information because the person driving won’t have time to read it. In my opinion the most effective billboard ads are memorable because they demand your attention. The clever ads use the environment where the billboard is placed to their advantage. Here’s a couple examples: