Again, this is very rough: you'd definitely need to tweak the colors. I think one of the things that could really help is if you found a way to use the same "American" that's used in the original logo.
To answer your second question, I think that helping your co-workers understand the benefits of having a cohesive brand is really important. However, it's also really hard. I would consider presenting them with real-life scenarios to demonstrate how a disjointed brand can hurt business/credibility and how a cohesive brand can help it.
That's all I have for right now…I'll try to comment on the last two questions before tomorrow!
2 comments:
Very nice Katie!
Thanks, Jasmine!
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