I took Information Design with Jeanne last year. In that class, we had a social campaign assignment. We had to create a series of posters for the metro on a social topic of our choice. I chose the topic of sleep deprivation. To Kim's point, it was hard to create campaigns that didn't feel exploitative. We had to research quite a bit to be sure we had accurate, objective information. Several of the photos and language in the first drafts were nixed for being the wrong tone. It was a great challenge. If anyone cares, here are my posters.
It is interesting to see how designers are being utilized in new ways. Makes me excited.
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