Jen, you had a great response to Sharmia's post this week about the disadvantages of an mismanaged social campaign. I remember when the Kony 2012 campaign plagued social media sites with users impulse to bandwagon without fully understanding the purpose of the entire campaign. This also reminded me of a similar campaign, "Bring Back our Girls," which didn't have as much of an impact a Kony 2012, but was still a public outcry for change.
However, this campaign definitely lacked good design and organization, and I don't really think it would have been successful regardless. During this age of social media, it's difficult to target audiences because they won't take the next step beyond using a hashtag or sharing a link.
I think social change is a very noble use of design skills, and I think that getting behind a great campaign would make a great pair. I can't really think of any at the moment, but I'm sure there are some really good ones...
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