Design can DEFINITELY make a difference. As Carolyn stated, this was evident in the "Brand Identity" post from last week. Not designing with a clear purpose and without an audience in mind can make or break your design.
What do you know about designing for social change?
I know a minimal amount about designing for social change. I've seen various campaigns that were directed towards a change in social behavior that truly made me think. That said, I find that those designs are the most intriguing. The viewer is made to question what is being presented to them and how they relate to the image. For designers and curious souls alike, it is intriguing to analyze how the image was created and the thought process utilized. For that exact purpose I have included the one one below:
Greenpeace's “Do You Know What You Eat?” campaign always comes to mind whenever I think of social campaigns. Said campaign was created to inform consumers about the genetically modified plants problem. It was done by designing plants into the shape of various insects (the text reads: Do you know what you eat?: The DNA of genetically modified plants may contain the genes of insects, animals or even viruses. These products may potentially cause harm to your health. Look for the GMO Free sign on the package). I found it interesting how the designers combined the plants with the harmful objects, therefore I would be interested in working on said campaign (shown below).
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