I've always been impressed with Apple's branding identity, and similar the Carolyn's analysis of Amazon, Apple has developed a strong foundation based on solid solutions and reliability. The most amazing thing about that is... they aren't on social media AT ALL! Well the company just recently joined Tumblr for the iPhone 5C (I just looked for the page and there is nothing on it), but it's impressive to see that such a successful company can get away with staying out of the social media limelight. Companies like Netflix, PlayStation and Victoria's Secret all have their social media pages that run successfully, and it makes me wonder why Apple doesn't have the same aspirations for social media domination. Any who, Apple products are wonderful and I always recommend their products. The uniformity between the products and the presentations are very defined and powerful.
We discuss this a lot in PBDS641 - Magazine Design, but I believe that many magazines have a very weak brand identity when it comes to their websites. Many magazines in the Hearst Corporation (Marie Claire, Elle, Town & Country, etc) are lacking in a strong, structured website that reflects the magazines brand identity. I very rarely will visit a magazine's website because I find such a disconnect between print and online.
Do you think consumers even realize why they are attracted to someone or something with a strong brand identity?
I don't think consumers generally realize that they are attached to a brand identity even though they are aware of what they are attracted to. Consumers know they are attracted to someone or something that is reliable, but don't necessarily know how that brand identity caters to those traits.
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