Re: Branding

Well hello, from sunny California. Heres my view.

Anywho back to the subject at hand. 

1.   What are your suggestions for making this particular branding issue work better?

This one is the most challenging discussion that I think we have had but as for suggestions I think that adding a division of American Design and Build LTD would be a small start to branding. Maybe colors change so at least the companies could be recognized by color.

2.   How important is having a good understanding of brand strategy for people in our line of work?

I think that it is important for us to understand what branding can do for a company. How it affects business and how it could add potential capital to a company.

3.   Do you have real life experience with a branding nightmare/success story?

I'm working on a logo for a church, which needs to be unique and different, but we all have the same ideas of what we think a logo for a religious organization should look like. I’m having a hard time with it but nothing like what you’re going through right now.

4.   How much of branding is good design and good    

business?

I thinking that branding is a little of both without one or the other the company could fail.