Thursday, November 6, 2014

Re: Branding

[Didn't get much sleep...this might be a little all over the place.]

Tossing out a few suggestions...

Unify the color scheme? Feature the sun in both logos?

As for visual branding in general, I think it's an integral part of a business model. And there are ways to sell that to the stakeholders:

Djantoli rebranding

You can take your stakeholders/decision-makers through the different ways that customers will experience the branding as a way to demonstrate value.


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