Re: Brand Identity

Some questions to consider this week are who do you know that has a strong brand identity? 

Disney! No matter where you are in the world everyone knows Disney. They have such a strong brand that we consumers are willing to pay the astronomical prices to take our children to their theme parks, purchase their souvenirs and theme parties behind one of their popular movies.

I also think insurance companies, Liberty Mutual, State Farm, All State, Farmers (and so on) have strong brand identities, possibly to keep up with the competition amongst themselves.

Do you know anyone or anything that has failed to create a strong brand identity? 

I'm quite sure I will notice tons of them after this blog post but I can't think of anything right now.

Do you think consumers even realize why they are attracted to someone or something with a strong brand identity? 

Reputation. You expect that company to stand out with exceptional service because of the effort they put into having a strong identity.