I'm one of those designers who look down on pro bono work (except for family), but you raise a good point: I think the difference is largely between the good feeling that comes with volunteering your work and the annoyance that comes with being volunteered. (If we were plumbers, would anybody ask us for a free "sample"?)
Do you think design can make a difference?
Absolutely! I don't know that design can literally make or break a campaign (there's a lot of campaigns out there with fertilizer for design), but it helps to present yourself well. As we discussed in the Brand Identity posts, consumers are subconsciously drawn to strong design--though I doubt if many of them would shun an organization using Comic Sans on its website.
What do you know about designing for social change?
Absolutely nothing.
If you had unlimited time and resources, what kind of social campaign would you be interested in working on?
I would probably want to work on something that promotes (real) feminism in a playful way to sort of retrain the public, specifically those who equate feminism with crazy unshaven man-haters. According to Wicked Clothes, feminism is "the radical notion that women are people"; I couldn't have put it better myself. Ideally the campaign would promote equal treatment and debunk the idiotic notion that feminism places women's rights above men's.
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