Re: brand Identity

Who do you know that has a strong brand identity?

When I think about people would have to develop a strong brand identity to create a following and develop a brand I think of Youtubers. When you create content on a social media outlet for a living you have to create a strong brand identity in order to connect with people and develop your brand. You have to brand yourself and make those connections with your audience so that can follow you through your various projects.  

Do you know anyone or anything that has failed to create a strong brand identity?

I think that many companies have failed to create a strong brand identity. I think as a designer I have failed to create a strong brand identity for my own work. I think I could be much better and maybe even get more opportunities to design if I branded myself in a better manner.  

Do you think consumers even realize why they are attracted to someone or something with a strong brand identity?

In the case of Apple products I think that people are aware that there is something that attracts them to the branding of that company. It’s simple, pricey but effective and long lasting products and people are attractive to the brand.