Who do you know that has a strong brand identity?
The first brand that comes to mind is McDonald's - the yellow arches are known all over the world. Next is Coca-Cola and Tiffany's. When it comes to Coca-Cola, the typeface is very well-known. When it comes to Tiffany's, once you see that shade of blue, you automatically think of Tiffany's.
Do you know anyone or anything that has failed to create a strong brand identity?
I actually cannot think of failed brands. One thing does cross my mind would be failed attempts at re-branding. The most prominent would be when Pepsi tried to re-brand and it turned out looking like this:
Without the head, legs, arms and navel of course :)
Do you think consumers even realize why they are attracted to someone or something with a strong brand identity?
I don't think that consumers realize why they are attracted to something with a strong brand identity. Some may take note of the aesthetics, such as the color and typeface, others may only take note when in use.
No comments:
Post a Comment