I think as a whole, our class seems to be on the same track in terms establishing a connection between the two logos through color and typography. The American Design and Build has the stronger color scheme and typography combination, and that logo is more visually appealing than the other.
Understanding the importance of branding awareness may be something that you need to demonstrate to others instead of just explaining. We discussed this a little in class when Amy brought up the presentation for the Challenger launch. I think researching some branding tests or surveys might help make other more understanding of the importance of having a solid, united brand.
Maybe even holding the two logos next to each other might help to show the disconnect or even holding a logo that looks similar to the American Design and Build will really show the importance. Some people are more visual learners and it will help if they see more than green $$$.
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