Re: Brand Identity

are who do you know that has a strong brand identity? Do you know anyone or anything that has failed to create a strong brand identity? Do you think consumers even realize why they are attracted to someone or something with a strong brand identity? 




1. In addition to the the heavy hitter brands (Nike, Apple and Target) Geico definitely has a great brand identity. The slogans are very catchy. The switch  of  commercials gives the brand a refreshing humorous twist and the Gecko is definitely the main feature.  I love that it gives the company youth and draws you in with the famous quote 15 minutes could save you %15 or more on your car insurance. 

2. These companies once were the biggest companies ever. 

3. I honestly do not know. I think people who aren't aware of the design principles and terminology view things as being pretty, easy to use and are drawn more so on the popularity rather than the whole brand itself. For example Apple Vs. Samsung. There are many pros and cons for both brands that some people don't consider before purchasing.