I am completely guilty of buying products based on their
packaging… soap, cleaning products, shampoo, food, etc. I love packaging. I
haven’t had any experience with it, other than one or two projects within the
program. I love looking at Communication Art’s competition winners every year.
I wish I could do more projects with it in my job but it’s
not really something we do at the Museum. The one or two packaging assignments I
did do in the program didn’t turn out very well, probably because I did them
early on in the program without a lot of experience. But I find it hard to
visualize the final product or to figure out how to translate what I want to do
to the software program. It’s a good thing there are lots of templates out
there…
I thought Jill’s story about packaging, in the beginning of
the semester was interesting. You can have a fantastic looking package, (pun
intended?) but if it isn’t geared toward the right audience, or a good fit for
the product inside, it’ll flop. The concept is key.
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