Package Design

Hello everyone, I was a little confused on when to post this, and that is why I'm late. Sorry for that. Anyways, for this weeks blog I wanted to address the importance of package design, and how much of an impact it has on consumers. During undergrad, I had the opportunity to take a package design course, where I learned how to design and package products for a specific audience. During this process, one of the main things I had to take into consideration is how the product stood out on the shelf. Recently, I read an article on thedieline.com about the importance of packaging, and the author pointed out that, "Packaging is often the portal through which consumers come in contact with branded products for the first time...the last three feet and several seconds at the retail shelf make or break the sale. That's how crucial packaging is to the consumer in making a final purchase decision " (Mininni).  

An example of successful packaging that led me to the purchase of the product are the Beats by Dre Headphones. The headphones are packaged in a small customized box with an image of the headphones on the front, a short message from Dr. Dre on one of the side panels, and background info of the product on the back.  The box opens up to an additional round case that holds the headphones, a well designed booklet with the product information, and small compartments containing the accessories. While Beats by Dre are a tad pricey, the overall packaging of the headphones makes more of a personal connection with their music-based audience, and sets it apart from the other headphones that are usually sold in clamshell containers. So, my question for you is; how important is package design to you, and have you ever been drawn to, or purchased a product based off of its packaging? Name some examples!

Beats by Dre Packaging

Source

Forget One-Off Packaging- You Need a Package Design System

<http://www.thedieline.com/blog/category/features-articles>.