Re: Packaging Design

As a packaging designer, this is something I constantly am considering. To stay ahead of the current trends, we often go out on Store Walks and sneak pics of anything that catches our fancy. Though we're in a different industry, I find the most inspirational packaging - as far as messaging, branding, unique style, and innovation - is often found in the cosmetics aisle. Since the products are so small, and it truly is the last opportunity to pitch your product to your consumer, that industry has to work extra-hard to stand out and be noticed.

I think all designers are consciously guilty of purchasing for packaging - the Andy Warhol Campbell's soup cans, the retro cereal packaging (totally a guilty purchase of mine), and Method products when they first came out really stand out! The trick is, unconsciously, or sub-consciously, non-designers are doing the same thing!

The thing I find surprising, is how beautifully packaged Apple products are when, for the most part, their intended customer is intentionally purchasing their product. It's not like you go to the Apple store in person or online intending to consider an HP or Samsung product. Yet still, they seek to create an amazing and well-designed experience from initial engagement until the product is well in use.

The iPhone 5 really stood out to me, with it's new additional case for the re-designed ear buds. The thoughtfulness and user experience consideration earns the loyalty of their customers.

Even when you order online and it's shipped to your home, Apple provides the same packaging as in-store purchases so the customer gets the same a-ha moment when they open it up.

It's really pretty brilliant.